Dittig thriving in new career as Frankie Day
Reprinted from a Daily News article by
Jennifer R. Vertullo, Daily News StaffWriter
on December 21, 2005.
Disc jockey Frankie Day is asking fans to replace
their annual New Year’s tradition with a night of excitement,
dancing and sweating to the oldies.
Frankie Day, known outside the radio world as Frank
W. Dittig of North Huntingdon Twp., wanted to make a
change. After almost 36 years in business as the owner
and president of D&D Office Plus in North Versailles
Twp., he needed a bit of entertainment to break up his
work day.
Through his business, Dittig met and had an interesting
conversation with the manager of WKFB-AM770
radio.
“I had answered the question, ‘What is the worst job
you ever had?’ I said I’ve never had a bad job. I worked
ever since I was 14, and I’ve thoroughly enjoyed it,” he
recalled. “When I got to the question, ‘What was the
job you had the most fun in?’ When I was a disc jockey
at the age of 23.”
Dittig’s youth came back to him in a flash. He was a
DJ for Sunday dances in the Lincoln Avenue district.
He handled parties and proms for a handful of the city’s
Catholic schools.
“I’ve just been away from it,” Dittig said. “This was
a dream come true for me. He looked right at me, and
he says ‘Would you like to go on the air?’”
He longed for an opportunity to again be known as
Frankie Day, but said he had no expectation of ever
making it to the radio. The manager promised to call
within coming weeks, but Dittig had no clue what to
expect.
“Lots of people say they’re going to call you, and
they never do,” Dittig said. “He called.”
Within two weeks, he had a tryout slot and was ready
to become Frankie Day.
“I came into the studio that day with my theme song
- the Concerto for the X-15, recorded in 1961 by Elliot
Evans,” he recalled. “You have to be very blessed to be
in a situation like this - to be my age and have the
opportunity to go on the radio. They played my theme
song. They loved it, and then they asked me to put a set
of headphones on, which I knew was going to happen.
“I had a little note in my pocket, and my theme song
started. I knew when to talk, and I had written down,
‘Good afternoon. This is yours truly Frankie Day. I
want to thank the staff and management of 770KFB for
allowing me to spend the next few hours with you playing
my favorite sounds.’ The record ended. He looked
right at me and said, ‘You’re starting next Saturday.’
That is how quickly it all happened.”
Within months, Dittig found a loyal local following.
Since being initiated onto the airwaves in May, he’s
received more than 1,350 e-mails from listeners showing
support and making requests.
“The people have been very warm and welcoming to
me,” he said. “There’s a lot of great disc jockeys and to
even be mentioned in the same breath as some of them
is an extreme pleasure to me. when my name is mentioned
with Bob Lavorio or Porky Chedwick, that’s
really an inspiration. I’m blessed to even be thought of
in that kind of group.”
Dittig says he feels like a celebrity everywhere he
goes - a feeling that inspired the idea to host a New
Year’s Eve bash. After a traditional summer vacation in
Wildwood, N.J., Dittig secured Dave & Buster’s in the
Waterfront and planned to make an impact on oldies
fans in the area.
“I have a lot of listeners over the the South Hills (as
well as the Mon Valley),” he said. “I wanted to get a
place in the middle that was easy to find with lots of
parking and great atmosphere. That room we're going
to be in is totally awesome.”
Dittig will wear a cordless microphone for the entire
party - from 8:30 pm to 2 am.
When guests registered to attend the New Year’s Eve
bash, Dittig requested they list 10 of their favorite
oldies.
“We want to play the music that the people who are
coming want to hear. We want to play their sounds,” he
said. “We’ve combined this list and put it in the
computer, and we’re pretty much going to play everybody’s
requested sounds. To be honest, 99 percent of
the sounds are music that I’ve already been playing.”
Frankie Day is on the air Monday through Friday
from 7:15 to 9 am and Saturdays from 1 to 5 pm on
770KFB during the winter months - playing every
oldies standard and a few unique tunes.
“I love the Five Satins, the Temptations, but the real
nitty-gritty groups make the difference. There’s lots of
great songs out there, but a lot of people are looking for
the obscure stuff they can’t hear because there has been
a deletion of the ‘50s and ‘60s.” Dittig said. “Most of
the radio stations now have gone to a ‘70s, ‘80s and
‘90s format. There’s many Americans and many
Pittsburgh people out there who want the true oldies.
They only want stuff from
the ‘50s and ‘60s, and I really think that’s why my show
is so successful.”
You can e-mail Frankie Day at frankieday@comcast.net.
“I am oldies proud!”
" I am Oldies Proud™"
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